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PUTE I VEIDA Limited Edition Cycling Caps

One evening after a ride we sat down, enjoyed some beverages, branistormed, and decided to make cycling caps. Sometimes cycling is too serious, we decided to take a less serious approach and came up with the idea “Pute I Veida”. It's a play on words in Lithuanian, showing appreciation for headwind and women. Next time you’re smashing against it remember it ain’t that bad.. but it can always be better.

We collaborated with Emilia Zukauskaite @Emilijazukauskaite for all the art work. She was super into the idea because it was quite on brand with her style that celebrates the beauty of the human body….

We ended making a limited quantity of 100 caps with high quality screen printed artwork.

Lastly, we couldn’t just stop there we had to do a special photoshoot for this project and decided to share some photos with you.

Enjoy.
cycling cap

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